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Authentic Product Requirement:
- All products offered for sale on Amazon must be authentic.
- The sale of counterfeit products is strictly prohibited.
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Prohibited Products:
- Prohibited products include bootlegs, fakes, or pirated copies of products or content.
- Products that have been illegally replicated, reproduced, or manufactured are not allowed.
- Products that infringe upon another party’s intellectual property rights are also banned.
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Seller and Supplier Responsibility:
- It is the responsibility of each seller and supplier to source, sell, and fulfill only authentic products.
- Sellers and suppliers must ensure the products they offer are legal for sale.
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Consequences of Violation:
- Failure to abide by the policy may result in severe consequences for sellers and suppliers, including suspension or termination of their Amazon selling account and any related accounts.
- Inauthentic products found in Amazon’s fulfillment centers may be disposed of at the seller’s expense.
- Amazon reserves the right to withhold payments if an account is used to sell inauthentic goods, commit fraud, or engage in other illegal activities.
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Collaboration and Enforcement:
- Amazon collaborates with manufacturers, rights holders, content owners, vendors, and sellers to detect and prevent the sale of inauthentic products on their platform.
- Amazon removes suspect listings based on their own review of products.
- Legal action may be taken against sellers and suppliers who knowingly violate the policy and harm customers. This may include criminal fines, imprisonment, civil penalties, and statutory damages.
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Record Keeping:
- Amazon may request documentation, such as invoices, to verify the authenticity of a seller’s products or their authorization to list them for sale.
- Sellers must provide accurate and unaltered documents to comply with this policy.
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Reporting and Action:
- Amazon encourages rights owners with authenticity concerns to report them promptly.
- The company investigates reported issues and takes appropriate actions to protect customers, sellers, and rights holders.
- Counterfeit complaints can be viewed on the Account Health page in Seller Central.
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A-to-z Guarantee:
- Amazon stands behind the products sold on their platform with the A-to-z Guarantee, ensuring a trustworthy shopping experience for customers.
By adhering to these guidelines and policies, Amazon strives to maintain a safe and reliable marketplace for its customers and sellers alike.