Services
  1. Authentic Product Requirement:

  • All products offered for sale on Amazon must be authentic.
  • The sale of counterfeit products is strictly prohibited.
  1. Prohibited Products:

  • Prohibited products include bootlegs, fakes, or pirated copies of products or content.
  • Products that have been illegally replicated, reproduced, or manufactured are not allowed.
  • Products that infringe upon another party’s intellectual property rights are also banned.
  1. Seller and Supplier Responsibility:

  • It is the responsibility of each seller and supplier to source, sell, and fulfill only authentic products.
  • Sellers and suppliers must ensure the products they offer are legal for sale.
  1. Consequences of Violation:

  • Failure to abide by the policy may result in severe consequences for sellers and suppliers, including suspension or termination of their Amazon selling account and any related accounts.
  • Inauthentic products found in Amazon’s fulfillment centers may be disposed of at the seller’s expense.
  • Amazon reserves the right to withhold payments if an account is used to sell inauthentic goods, commit fraud, or engage in other illegal activities.
  1. Collaboration and Enforcement:

  • Amazon collaborates with manufacturers, rights holders, content owners, vendors, and sellers to detect and prevent the sale of inauthentic products on their platform.
  • Amazon removes suspect listings based on their own review of products.
  • Legal action may be taken against sellers and suppliers who knowingly violate the policy and harm customers. This may include criminal fines, imprisonment, civil penalties, and statutory damages.
  1. Record Keeping:

  • Amazon may request documentation, such as invoices, to verify the authenticity of a seller’s products or their authorization to list them for sale.
  • Sellers must provide accurate and unaltered documents to comply with this policy.
  1. Reporting and Action:

  • Amazon encourages rights owners with authenticity concerns to report them promptly.
  • The company investigates reported issues and takes appropriate actions to protect customers, sellers, and rights holders.
  • Counterfeit complaints can be viewed on the Account Health page in Seller Central.
  1. A-to-z Guarantee:

  • Amazon stands behind the products sold on their platform with the A-to-z Guarantee, ensuring a trustworthy shopping experience for customers.

By adhering to these guidelines and policies, Amazon strives to maintain a safe and reliable marketplace for its customers and sellers alike.